This isn't a new foundation as far as I'm aware of, nor do I know if it was reformulated, but in our drugstores we currently have versions with a clear cap and this black one. I was sent a bottle recently and I got it in the palest shade I've seen so far. There is an impressive 40 shades in this line and in twist I've never expected from a drugstore foundation, it's actually too light for me. Max Factor really pulled all the stops when it comes to catering to even the palest of skin tones. The formula claims to be a three in one: a primer, a concealer and a foundation. As an extra plus it also has an SPF 20, though it's on the low side. I used to have a primer from this line and I liked it a lot, but it's since disappeared from our drugstores.
Texture: It doesn't appear to be a very thick foundation when you squeeze it out, but it feels thick when you try to blend it in. It's not an easy foundation to blend to me, maybe because my skin is on the dry side, but it lack some emollient feeling that would make it blend easier and not stick to one place too much.
Coverage and finish: It's got a light-medium coverage and it creates quite a nice even finish, but it can't cover redness from spots. Finish is very matte, too much for me. It looks nice freshly applied, but in time it becomes an obvious, flat looking foundation. Despite sticking in place like cemented, in an hour I get those white spots around my nose where the foundation slid into and stuck in the pores too much. Same also happens on the edges of my face, but you notice both of these are things only on close inspection.
Staying power: For something that is so matte and doesn't move, this is almost gone from my face after 7 hours. As a plus I can say it doesn't emphasise lines or make them worse at the end of the day.
Shade: I'm not sure if any other affordable drugstore brand has such a pale shade, but it's lighter than Essence's #insta perfect 10 #cool porcelain which was previously lightest in my collection. If you're looking for something truly pale, Max Factor has got you covered and the shade 10 Fair Porcelain is neutral. I don't know which shade would match me perfectly in this line, maybe the next in line called Porcelain, though 10 matches my neck, it's just when I apply it all over the face it looks very pale. In any case this shade is very handy to me because I use it to mix with my darker foundations. By the way, shade 10 Fair is not available in Slovenia, the lightest here is 47 Nude and theres 4 more shades: 50, 55, 70 and 75.
Scent: It's not fragranced, but it has a slight "paint" scent. Nothing truly noticeable.
Packaging: It comes in a glass bottle with a pump. Everything works fine.
Price and availability: In Slovene drugstores it costs 14.69 €.
Honestly, I really want to love this because I'm so glad it exists in such pale shades and Max Factor Slovenia made such an effort to get this shade to me, but though it looks really great on pictures, I'm not happy with how it starts to look in while. Right after application it's great, but it slips into pores and I get those mini white spots and it looks obvious on the skin, also it's too matte for me. I was a much bigger fan of the primer which was my favourite. I haven't tried many Max Factor foundations because they have only medium shades here, but I liked Radiant Lift which is one of the nicest looking foundations I've tried, except I think it broke me out, which is a problem specific to me.
Have a great day!
*PR product.
