I'm a big fan of Max Factor's lipglosses, but I've never really checked out their lipsticks. Recently I got a chance to try their classic Color Elixir formula which has existed for quite some time now. If I counted right on their website, these are available in 27 shades, but we don't have quite so many in our drugstores.
Formula: It's a pretty standard creamy lipstick that glides on the lips with ease, isn't drying and feels comfortable. Lipstick is fully opaque in a coat or two.
Shade: 610 Angel Pink is one of the lightest shades in the range and I've got the warn you that the coloured bit at the end of the lipstick is deceiving. The latter looks like a pretty warm light pink, however the actual shade is a cool pale pink with tons of frost. It reminds me of a Labello (lip balm) us kids wore in primary school called Pearly Shine.
Staying power: isn't its forte, but we are dealing with a very pale shade in a creamy form. I got a few hours with this one. Since it's creamy it doesn't survive eating and only partially survives drinking.
Scent: It's got a sweet vanilla-caramel type of scent.
Packaging: Tube is plastic, but looks a bit more high end due to the gold shade. Mine is actually engraved with my name thanks to Max Factor Slovenia.
Price and availability: These cost 9.69 € in drugstores.
These aren't exceptional, but they still fall on the "good side" of the drugstore spectrum. Formula is nicely creamy, it's comfortable and fully opaque. Staying power isn't great, but that's standard at such creamy formulas, so it doesn't deviate from the average. Sadly my shade is just not something I'd wear, at least not anymore in this decade, but if you miss the frosty early 00's, here's a shade for you. Since I have a personalised cap I really wanted a different shade that I can swap the cap with, but most of the remaining range sold here is frosty too. Shades Rosewood and Simply Nude looked like the most decent shades, but I'm still thinking about it.
Have a great day!
*PR product